Deepfakes Could Impact Future Elections According to 72% of Americans
According to a recent report by Jumio, there is a growing concern among Americans regarding the potential impact of AI on democratic elections. This study gathered insights from over 8,000 consumers evenly distributed across the United States, the United Kingdom, Singapore, and Mexico. Key findings from the report include:
- 72% of Americans are worried about the influence of AI and deepfake technology on upcoming elections in the country.
- Americans believe that deepfakes negatively impact trust in media and politicians, as 70% express heightened doubt in online content compared to previous elections.
- 46% of global consumers feel confident in their ability to identify a deepfake of a famous person or political figure.
- Only 37% of Americans are confident in their ability to detect a deepfake of a celebrity or political figure. This percentage decreases among different age groups, with only 22% of Americans over 55 believing they could spot a deepfake.
- 43% of global consumers trust political news they come across online. However, Americans exhibit lower trust levels, with only 32% expressing the same level of confidence.
