Deepfake Attacks Experienced by 47% of Organizations
Recent findings from iProov indicate that the risk of deepfakes is increasing, with nearly half of organizations (47%) reporting encounters with deepfakes. Additionally, 70% of these organizations believe that deepfake attacks, created using generative AI tools, will have a significant impact on their operations. While 68% acknowledge the threat posed by deepfakes in terms of cybersecurity, a higher percentage (84%) see them as valuable in safeguarding against such threats.
Despite recognizing the efficiencies brought by AI, organizations are also aware of the advantages it provides to threat actors. While 73% are implementing solutions to address the deepfake threat, there is a prevailing concern that organizations are not doing enough to combat it, with 62% fearing their organization is not taking the threat seriously enough.
The study also highlights differing perceptions of deepfakes globally, with APAC (51%), European (53%), and LATAM (53%) organizations more likely than North American counterparts (34%) to have encountered deepfakes. Furthermore, APAC (81%), European (72%), and North American (71%) organizations are more concerned about the impact of deepfake attacks compared to LATAM organizations (54%).
Deepfakes now rank as one of the top concerns for survey respondents, alongside issues such as password breaches, ransomware, and phishing/social engineering attacks. Despite the different types of deepfakes, they are all characterized by their use of generative-AI tools. Organizations perceive generative AI as innovative, secure, reliable, and ethical, with many seeing it as a positive force for the future. In response, 17% have increased their budget for AI-related programs and most have implemented policies for the use of new AI tools.
