Brands Responsible for Privacy Protections, Say 87% of Consumers

In a recent report by Telesign, consumer trust was analyzed, focusing on the impact of artificial intelligence (AI) on digital trust.

The report found that 87% of Americans believe brands are responsible for protecting users’ digital privacy. However, when it comes to the perception of AI’s effect on digital privacy, 44% of U.S. respondents believe AI/ML will not make a difference in their susceptibility to digital fraud.

Seventy-two percent of global voters are concerned that AI-generated content could undermine elections in their countries. In the U.S., where the presidential election is upcoming, 45% of respondents have seen an AI-generated political ad or message in the past year, with 17% seeing one in the last week.

Seventy-five percent of U.S. respondents feel that misinformation has made election results less trustworthy. Additionally, 81% fear that misinformation from deepfakes and voice clones is impacting the integrity of elections. Those who have been victims of fraud are more likely to believe they have encountered a deepfake or clone in the past year (21%).

For more information, read the report.