Perfecting AppSec: Enhancing Security Through Customer Feedback and Continuous Improvements

Perfecting AppSec: Enhancing Security Through Customer Feedback and Continuous Improvements

Creating industry-leading products in application security goes beyond just developing a robust platform that delivers results without any distractions. It also involves focusing on customer experiences to build lasting relationships and provide added value to our tools. According to data from Salesforce, customer experience plays a significant role: 73% of consumers expect vendors to understand their unique needs and 88% consider their experience with a vendor as important as the products or services they use.

Customer feedback is a crucial aspect of the customer experience as it shows that the vendor listens and acts on feedback provided. This two-way communication ensures that companies can make informed decisions to enhance their solutions based on what their customers truly need. Without consistent feedback, product teams may miss opportunities for vital updates that can elevate customer experiences in application security.

Understanding Customer Feedback and its Importance

Engaging with customers about their experiences with a product is vital for building solutions that bring real value. Customer feedback, which can include feature requests, bug reports, and overall user experience reviews, helps in prioritizing user needs and requests. By listening to customers and acting on their feedback, organizations can continuously improve their tools and products, taking a customer-centric approach to business.

Invicti’s Approach to Collecting Customer Feedback

At Invicti, collecting customer feedback is a top priority. We gather feedback on how customers use our tools, the issues they face, and their overall experience with Invicti. Through interviews, surveys, and various feedback channels, we ensure that customers are heard and their input is valued. This feedback is then used to make tangible improvements that enhance security for all users.

“The product is high-value but so is the organization. In my experience, doing business is about people—security is all about people. My interactions with Invicti have been incredibly positive. They treat every organization with the same level of respect and care; whether you’re a huge organization or a medium organization like Zen Internet, you feel like you are still being treated in the same fashion. I know a great company when I see one.”

– Michael Thompson, Information Security Manager, Zen Internet

Feedback collected by Invicti is filtered into our product management software for better visibility on feature requests and current status. This enables us to prioritize and address common requests efficiently, helping customers achieve their security goals faster and more effectively.

The Far-Reaching Benefits of Customer Feedback

By continuously gathering and applying customer feedback, Invicti can enhance the user experience, address product issues and bugs, make customer-centric decisions, support customer service effectively, and identify areas for improvement. This iterative process allows us to refine our products to be more accurate, scalable, and beneficial for all users, ultimately increasing ROI and bolstering security postures in the long run.

Our aim is to create a closed customer feedback loop that leads to improved security posture and solutions for everyone involved in cybersecurity.

Post Your Comment

Subscribe Our Newsletter

We hate spam, we obviously will not spam you!

Services
Use Cases
Opportunities
Resources
Support
Get in Touch
Copyright © TSP 2024. All rights reserved. Designed by Enovate LLC

Copyright © TSP 2024. All rights reserved. Designed by Enovate LLC